During the last ten years, we have witnessed the growth and flourishing of ad tech. Since then, many good things have been said about the roaring success of industry giants. Now it’s time to unveil their fails and learn our lessons. We live in the heyday of recently-born advertising technology. Read more…
It is estimated that programmatic will grow from a market value of US$2.7 billion in 2017 to US$6.8 in 2020 in APAC as more advertisers in South East Asia (SEA) seek to benefit from the advantages of targeted data driven advertising. As programmatic becomes more mature in SEA, we have Read more…
A long queue for the accreditation table, busy halls and seven movie theaters at full capacity. It could be the framework of the premiere premiere of some expected film, but that was really the IAB Now event organized by the Interactive Advertising Bureau of Argentina (IAB) to discuss the present Read more…
Google has begun notifying via email to the creators of content that monetize through AdSense (mainly through the YouTube platform, although web pages are also included), the changes that will reach the platform from September. These changes refer to the monetizable content policy in AdSense, clarifying those contents that may Read more…
Internet, for years, is an interesante interesting platform to start a business or extend it. Among many other possibilities that exist, is YouTube. Yes, you can earn money on YouTube, no matter if you are from South Africa, US, Pakistan, India or Brazil. But there is a lot of information Read more…
An Ex-Googler who was the product manager of Blogger from 2003-2006 revealed that Google tolerated spam on its network. He said that resources were devoted to fight spam on the Search side but not for Adsense or Blogger spam. According to tweets by the ex-Googler, spam was tolerated in order Read more…
Video ad spending skews less native because in-stream video ads are hugely popular with advertisers. These video ads are found on ad-supported over-the-top (OTT) services like Hulu and Roku and are even more prominent on YouTube, which alone will account for 11.5% of US digital video ad spending this year. Read more…